The Digital You, Presented by Salina Rivera


MIYAN Media CEO, Salina Riverea, will be leading HITEC (Hispanic IT Executive Council), leadership summit attendees through an 90-minute session designed to educate high level management and IT executives to Define, Design and Deliver their Personal Brand Online

The Digital You session will get everything you need to build and grow an online personal brand that gets the attention and engagement from the prospects you want to connect and do business with.  You will be guided through the key steps of personal brand building and shown how to build your expert brand online. Whether you are looking to assert yourself as an expert, pivot your career or simply stand out, this program has what you need. This session is perfect for executives, entrepreneurs, sales professionals, CEOs, business professionals, speakers, advisers, and anyone who wants to really stand out online.

Agenda Overview

1. Defining Your Brand – The first step in branding is to understand what your brand is and who your brand should appeal to. Understand the professional and personal characteristics that make you unique, and synthesize these into a personal mission and mantra that is clear and easy to communicate. Defining your brand involves self-discovery and awareness of your hidden talents, skills and characteristics.

2. Designing Your Brand – Designing your brand is about making you stand out. Create a brand that people fall in love with based on branding techniques that have been tried and proven. This stage shows you how to design a brand that is credible, emotional an memorable.

3. Delivering Your Brand Online – Delivering your brand is about knowing how to bring your brand to life online in a powerful way. Your online brand can create a good, bad or mediocre impression. Learn how to use LinkedIn, the top social media and internet marketing tool for business, to grow your brand. These branding techniques and strategies can be applied across all other social media platforms.

Take the first step in making a powerful first impression online using social media and internet marketing tools that position you as the expert by registering for this session today!

Event details: Thursday, April 5, 8:30am – 10:00am 

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